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Welcome to Apple… Group 8: Adrian Johnson, Melissa Lawrence, Justin Littledike, Beth Martineau, and Matt Meservy
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Apple, Inc. Mission Statement: “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its …
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A Strength of Apple: Vision “ I skate to where the puck is going to be, not where it has been. ” -Wayne Gretzky
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History of Apple, Inc. 1976 Apple Computer Company founded. 1983 -1984 Enters Fortune 500. John Sculley becomes president and CEO. Apple airs “1984” during Super Bowl. 1985 Jobs forced out of company …
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SWOT Strengths: Retail Store Products/Branding Steve Jobs Marketing/ Advertising Innovation Weaknesses: Non-Compatibility Price Proprietary
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Inputs, Outputs, & Feedback Inputs: Steve Jobs 17,000 Employees 200+ Retail Stores
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What Does Apple Do? Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices. Apple has developed a series of computers, phones, portable media …
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A Greener Apple… With the recent concern with global warming, Apple has decided to take a stand and do a few things to help lessen their carbon footprint on the environment.
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A Greener Apple… Removing Toxic Chemicals Stopped using lead in their screens in 2006. Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008. Plans to …
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A Greener Apple. . . Recycling (E-Waste) Apple recycled 13 million pounds of e-waste in 2006. Predict by 2010 they will recycle 19 million pounds per year. Free iPod recycling in the US (10 % …
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Profile - Apple Corporation Company Stock Performance Graph shows a five-year comparison of cumulative total shareholder return for the Company.
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Profile - Apple Corporation iPod and Computer Growth Apple shipped 2,319,000 Macintosh computers, representing 44 percent unit growth and 47 percent revenue growth over the ending 2007 quarter. Apple …
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Profile - Apple Corporation Financial Results for 07’ 2007: Revenue-. 6 billion & net quarterly profit of . 58 billion. 2006: Revenue-. 1 billion & net quarterly profit of billion. …
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Profile - Apple Corporation Consolidated P&L Statement Earnings Per Gross Margin for each of the last three fiscal years are as follows (in millions, except percentages): September 29, 2007 …
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Profile - Apple Corporation Markets & Distribution Apple Consumer’s Education: Throughout its history, the Company has focused on the use of technology in education and has been committed to …
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Profile - Apple Corporation Company Business Strategy Proprietary Business Strategy This strategy works as both its best friend and worst enemy The company is able to benefit from exceptional …
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Strength of Business Strategy Strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products …
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Profile - Apple Corporation The Company has in place the creative and production elements for continued product innovations. By industry standards the Company has a highly competent workforce, …
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Apple Corporation 3G iphone Apple’s original iphone reached the mark of one million sales within just 74 days from launch. Apple announced number of sales of their new iphone surpassed the one …
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Where is Apple Located? Apple’s main headquarters is located at 1 Infinite Loop, Silicon Valley, California.
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Where is Apple Located? Apple has also expanded internationally with locations in Cork, Ireland and Silicon Valley, Singapore.
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Where is Apple Located? Apple has over 200 retail locations across the U. S. To find a store nearest you, Apple’s main website provides a search engine that can provide that information.
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The Apple Retail Store Employees: Apple Specialist: Knows software, inside and out One-to-One Personal Training: Hour Long Free Workshop-Group: Training Genius Bar: Damaged product assessment …
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History of Apple Products 1977 Apple II (first personal computer) Cost ,298 1 MHz microprocessor and 4-48 KB of RAM. 1983-Lisa Cost ,000 5 MHz processor and 1 MB of RAM. 1984 Macintosh Cost …
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iMac All-In-One 1998 iMac- All-In-One Cost ,299 233 MHz processor, 256 Mb of RAM and 4 GB of Storage Space. 2002 iMac- All-In-One Cost ,299 700/800 MHz processor, 1 GB of RAM and 60 GB of Storage …
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The iPod 160 GB iPod Classic: 9 40,000 songs for Weighs 5. 7 ounces 200 hrs of video Photo Album 2. 5-inch Color Display 4 GB iPod Nano: 9 2,000 songs for iPod nano commercial 2 GB iPod …
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iTunes #1 Music Store in the World Compatible with PC or Mac Turn CD’s into digital music files, plus purchase songs, movies, etc…on iTunes.
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iPhone 3G Twice as Fast. Half the Price 16 GB G3 iPhone 9 Cell phone iPod Touch GPS App Store Calendar Internet: browse the web, e-mail, weather, take notes, view maps, etc. . .
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Apple vs. PC Price: ,199 9 -3 Year extended warranty. {allslides} Internet security not necessary. 9. 99 Microsoft Office 2007. Total: ,517. 99 Features: Apple’s Leopard Operating System 20” screen. …
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Mac vs. PC Mac Trial Software Spy Ware Power Cord Works right out of the box Creative Professionals Viruses
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Other Apple Products MacBook Air Commercial Cost ,799 0. 16-0. 76” in total thickness and weighs only 3 pounds. 1. 8GHz processor. Wireless- 802. 11n2 and Bluetooth 2. 1. No CD ROM access-Remote …
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Apple Inc. Employees In 2006, Apple Inc. reported employing 17,878 fulltime and 2,399 temporary employees in the following departments: Mac Hardware Engineering Software Engineering Applications iPod …
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Work Environment Creative Freedom “ You can create more than any other consumer electronic company. ” Relaxed Atmosphere “Funny, brilliant, relaxed co-workers and modern, spacious, beautiful offices …
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Culture The work culture is laid back. - In some cases, employees come and go as they please. - Telecommuting also is allowed with management approval. It compares Apple to Southwest Airlines and …
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Advancement/Job Opportunities Apple provides advancement opportunities for employees who start as low as concierge in a retail store to quickly move up to corporate positions with in the company. …
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Employee Benefits Apple Inc. offers each full-time employee health, disability and life insurance through a program called Flexible Benefits. Apple employees are given FlexDollars to purchase basic …
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Marketing Apple Inc. marketing campaigns have focused on comparing PC’s and Mac’s. They have tried to educate the consumer electronic population about Mac computers. Their campaigns have been geared …
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Most Famous Ad Campaigns 1997: “Think Different” ad campaign was created 2002: “Apple Switch” ads 2006: “Get a Mac” more famously known as PC vs. Mac
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Recommendations Compatibility with PC’s More Accessibility Simply Mac Price Software-Word Templates, Downloads Target Different Demographics
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